Strategy and Business Action Plan - Winning Customers, Developing Your Sales and Maintain Your Customers

The strategy and the commercial action plan

Context: this project was conducted for a company, which after having worked for four years, the leader thought to have done the round of his activity. As a result, he no longer had new products and services to offer his clients.

Another context in which the process was conducted is the launch of new products or services for an SME. This approach is also suitable for entrepreneurs who are starting out.

Issues: Concerning the project, it was about stagnation of the activity and fall of the sales

Objective: Develop new business and revenue: win customers.

Specific solution:

In such a context, as at the launch of a new activity, it is necessary to prepare the sale and structured the commercial approach. Preparing sales means redefining the company’s mission to determine its products and services, identifying targets … to find new products and services that bring value to targets and prepare for market.

Depending on the issue and the objectives, a marketing audit may be necessary. The solution provided in this context will necessarily be different from that which will be brought in another. However, the example of deliverable presented here, available for download, will give you an idea of ​​the specific solution provided at which allowed to restart the activity.

The deliverable is therefore the marketing strategy and the commercial action plan, also called the action plan.

This approach was also implemented during the launch of a new product, for a medium-sized company.

Download a demo of the deliverable of the service » From strategy to commercial action plan ».

Attention: for reasons that confidentiality, we do not reveal the identity of the customer, nor the contents. However the structure will give us a good idea.