What is marketing automation? Marketing Automation is a tool to help generate leads and understand your customers. All companies have a challenge: it is to offer the best products and services to their customers and to acquire more and more customers. In a word, to be...
9 Points for Marketing Automation You’ve heard about marketing automation and you want to know what it’s all about and what benefits can you bring. Alright, you’re in the right place! This article gives you a global view of marketing automation,...
What is marketing automation? Marketing automation, like many other terms used in businesses, is also used inappropriately. In this chapter, we first look at what marketing automation is and who needs it before turning to some of the myths or misconceptions about...
Automation of marketing and customer relations Marketing automation is about building relationships with customers. You need customers to grow your business and customers need you to have products or services that are useful for them. In a highly competitive economic...
Différence entre CRM et Automatisation du marketing Un CRM, Customer Relationship Management en anglais ou gestion de la relation client en français enregistre les informations des prospects ou clients telles que les adresses, les noms et prénoms des contacts, les...
