Content marketing isn’t new no matter what we read online. It is everywhere since before every magazines, newspapers, blogs, TV station, and book publisher are good example of content marketers. It is use to make easy, affordable, and profitable for marketers o...
What is marketing automation? Marketing automation, like many other terms used in businesses, is also used inappropriately. In this chapter, we first look at what marketing automation is and who needs it before turning to some of the myths or misconceptions about...
Customer-oriented strategy A bit of history of customer-oriented strategy The customer-oriented approach is a commercial development approach based on the strategy that puts the customer at the heart of your business development. The customer-oriented approach was...
