What is the vision of a company in the definition of a company?
Have you ever worked in an organization that makes every effort to market its product or service without success?
Do you feel like you’re running around without knowing how to market your product or service?
Perhaps you have already witnessed the commercialization of a product or service without success?
Are you directly involved in marketing your product / service?
After 3 or 4 years of managing your business, do you have the impression of having done the trick, that is to say, not knowing what to offer your customers?
Are you currently looking to give a new start, a dynamism to your business?
If you answered yes to any of these questions, it is proof that you had a desire to start your business or launch your project that you did not maintain. Your desires which have been out of breath, is to say that the initial dynamic has given way to routine.
In the business, this routine expresses a lack or failure of vision, mission and / or values. In this case, it is essential to set up a steering committee and define these elements.
In the following, we will try to understand what vision is.
According to the Robert dictionary, the vision is the “Perception of the outside world by the sight” it is also “the action to see, to represent oneself in spirit”.
Thus the vision is the representation that the company director makes of his activity. These are the long-term goals that the company decides to achieve. It can be financial “increase our turnover by 30%”, express an ambition “to be the market leader”, “to conquer such new market”, oriented on the method of work, or any other.
Thus, the vision of the company indicates its direction for the future. Since vision is a long-term mental representation of the company, it instills a dynamic, a challenge to which all employees adhere. It directs the activity of the company by specifying where the company wants to arrive. The vision gives a motivating horizon that all the staff of the company aims at. This is how she avoids non-productive actions and wanderings.
Thus, a good vision is one that indicates a simple and clear direction. It sets priorities while remaining motivating for employees and partners of the company.
Another way of looking at the vision is to think of it as an imaginary projection of the future of your business. That means you will have to dream and plan your business in the future, to determine your vision for your business.
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