{"id":7545,"date":"2019-01-25T08:04:25","date_gmt":"2019-01-25T08:04:25","guid":{"rendered":"https:\/\/leadsnsales.fr\/project\/strategie-et-plan-dactions-commerciales\/"},"modified":"2019-02-18T05:15:58","modified_gmt":"2019-02-18T05:15:58","slug":"strategy-and-business-action-plan","status":"publish","type":"project","link":"https:\/\/leadsnsales.fr\/en\/project\/strategy-and-business-action-plan\/","title":{"rendered":"Strategy and Business Action Plan"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.19.5&#8243; custom_margin=&#8221;||0px|&#8221; background_color=&#8221;rgba(0,0,0,0.59)&#8221;][et_pb_fullwidth_header _builder_version=&#8221;3.19.15&#8243; background_color=&#8221;rgba(34,34,34,0.39)&#8221; background_image=&#8221;https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/05\/Action-6.jpg&#8221; title=&#8221;Strategy and Business Action Plan &#8211; Winning Customers, Developing Your Sales and Maintain Your Customers&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;60&#8243; background_blend=&#8221;darken&#8221; title_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221;]<\/p>\n<hr>\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; prev_background_color=&#8221;rgba(0,0,0,0.59)&#8221;][et_pb_row][et_pb_column type=&#8221;1_3&#8243;][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text _builder_version=&#8221;3.19.15&#8243;]<\/p>\n<p>The strategy and the commercial action plan<\/p>\n<p>Context: this project was conducted for a company, which after having worked for four years, the leader thought to have done the round of his activity. As a result, he no longer had new products and services to offer his clients.\n<\/p>\n<p>Another context in which the process was conducted is the launch of new products or services for an SME. This approach is also suitable for entrepreneurs who are starting out.<\/p>\n<p>Issues: Concerning the project, it was about stagnation of the activity and fall of the sales<\/p>\n<p>Objective: Develop new business and revenue: win customers.<\/p>\n<p>Specific solution:<\/p>\n<p>In such a context, as at the launch of a new activity, it is necessary to prepare the sale and structured the commercial approach. Preparing sales means redefining the company&#8217;s mission to determine its products and services, identifying targets &#8230; to find new products and services that bring value to targets and prepare for market.<\/p>\n<p>Depending on the issue and the objectives, a marketing audit may be necessary. The solution provided in this context will necessarily be different from that which will be brought in another. However, the example of deliverable presented here, available for download, will give you an idea of \u200b\u200bthe specific solution provided at which allowed to restart the activity.<\/p>\n<p>The deliverable is therefore the marketing strategy and the commercial action plan, also called the action plan.<\/p>\n<p>This approach was also implemented during the launch of a new product, for a medium-sized company.<\/p>\n<p>Download a demo of the deliverable of the service \u00bb <a href=\"\u00bbhttps:\/\/marketing.softwares2growsales.com\/lpstrategie-et-plan-dactions-commerciales\" \u00bb=\"\" target=\"\u00bb_blank\" rel=\"\u00bbnoopener\">From strategy to commercial action plan<\/a> \u00bb.<\/p>\n<p>Attention: for reasons that confidentiality, we do not reveal the identity of the customer, nor the contents. However the structure will give us a good idea.<\/p>\n<p>[\/et_pb_text][et_pb_button _builder_version=&#8221;3.19.11&#8243; button_text=&#8221;LAUNCH PROJECT&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#35c3ed&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Accueil<\/span><\/p><\/nav> <div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> The strategy and the commercial action plan Context: this project was conducted for a company, which after having worked for four years, the leader thought to have done the round of his activity. As a result, he no longer had new products and services to offer his clients. Another context in which the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7546,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"La strat\u00e9gie et le plan d'actions commerciales\r\n\r\nContexte : ce projet a \u00e9t\u00e9 men\u00e9 pour une entreprise, qui apr\u00e8s avoir exerc\u00e9 durant quatre ans, le dirigeant pensait avoir effectu\u00e9 le tour de son activit\u00e9. Par cons\u00e9quent, il n'avait plus de nouveaux rproduits et services \u00e0 proposer \u00e0 ses clients.\r\n\r\nUn autre contexte dans lequel la d\u00e9marche a \u00e9t\u00e9 men\u00e9e est le lancement de nouveaux produits ou services pour une PME. Cette d\u00e9marche aussi convient pour les entrepreneurs qui se lancent.\r\n\r\nEnjeux: Concernant le projet, il s'agissait de stagnation de l'activit\u00e9 et baisse des ventes\r\n\r\nObjectif : D\u00e9velopper de nouvelles activit\u00e9s et le chiffre d'affaires : gagner des clients.\r\n\r\nSolution sp\u00e9cifique :\r\n\r\nDans un tel contexte, comme au lancement d'une nouvelle activit\u00e9, il convient de pr\u00e9parer la vente et structur\u00e9e la d\u00e9marche commerciale. Pr\u00e9parer la vente revient \u00e0 red\u00e9finir la mission de l'entreprise pour d\u00e9terminer ses produits et services, identifier les cibles... afin de trouver des nouveaux produits et services qui apportent de la valeur aux cibles et pr\u00e9parer la ommercialisation.\r\n\r\nSelon l'enjeu et les objectifs vis\u00e9s, un audit marketing peut \u00eatre n\u00e9cessaire. La solution apport\u00e9e dans ce contexte sera forc\u00e9ment diff\u00e9rente de celle qui sera apport\u00e9e dans un autre. Toutefois, l'exemple de livrable pr\u00e9sent\u00e9 ici, disponible pour le t\u00e9l\u00e9chargement, vous donnera une id\u00e9e de la solution sp\u00e9cifique apport\u00e9e at qui a permi de relancer l'activit\u00e9.\r\n\r\nLe livrable est donc la strat\u00e9gie marketing et le plan d'actions commerciales, encore appel\u00e9 plan d'action.\r\n\r\nCette d\u00e9marche a aussi \u00e9t\u00e9 mise en oeuvre lors du lancement d'un nouveau produit, pour une\u00a0entreprise de taille moyenne.\r\n\r\nT\u00e9l\u00e9chargez une d\u00e9mo du livrable de la prestation \" <a href=\"https:\/\/marketing.softwares2growsales.com\/lpstrategie-et-plan-dactions-commerciales\" target=\"_blank\" rel=\"noopener\">De la strat\u00e9gie au plan d'actions commerciales<\/a>\".\r\n\r\nAttention: pour des raisons que confidentialit\u00e9, nous ne d\u00e9voilons ni l'identit\u00e9 du client, ni le contenu. Toutefois la structure nous donnera une bonne id\u00e9e.","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"project_category":[1323],"project_tag":[],"class_list":["post-7545","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-marketing-en"],"uagb_featured_image_src":{"full":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1-150x150.jpg",150,150,true],"medium":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1-300x186.jpg",300,186,true],"medium_large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"course_archive_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",100,62,false],"course_single_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",100,62,false],"lesson_archive_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",100,62,false],"lesson_single_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",100,62,false],"1536x1536":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"2048x2048":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"et-pb-post-main-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"et-pb-post-main-image-fullwidth":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"et-pb-portfolio-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"et-pb-portfolio-module-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"et-pb-portfolio-image-single":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"et-pb-gallery-module-image-portrait":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"et-pb-post-main-image-fullwidth-large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"gform-image-choice-sm":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",300,186,false],"gform-image-choice-md":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"gform-image-choice-lg":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"woocommerce_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",300,186,false],"woocommerce_single":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1.jpg",370,230,false],"woocommerce_gallery_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/01\/commercial-strategy-concept-business-word-43378447-1-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Customer Service","author_link":"https:\/\/leadsnsales.fr\/en\/author\/cust\/"},"uagb_comment_info":0,"uagb_excerpt":"[wpseo_breadcrumb] [et_pb_row] The strategy and the commercial action plan Context: this project was conducted for a company, which after having worked for four years, the leader thought to have done the round of his activity. As a result, he no longer had new products and services to offer his clients. Another context in which the&hellip;","_links":{"self":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/project\/7545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/comments?post=7545"}],"version-history":[{"count":0,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/project\/7545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/media\/7546"}],"wp:attachment":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/media?parent=7545"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/project_category?post=7545"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/project_tag?post=7545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}