{"id":2443,"date":"2018-12-09T00:01:53","date_gmt":"2018-12-09T00:01:53","guid":{"rendered":"https:\/\/leadsnsales.fr\/?p=2443"},"modified":"2018-12-11T06:46:50","modified_gmt":"2018-12-11T06:46:50","slug":"9-points-for-marketing-automation","status":"publish","type":"post","link":"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/","title":{"rendered":"9 Points for Marketing Automation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#9_Points_for_Marketing_Automation\" >9 Points for Marketing Automation<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#1_What_is_marketing_automation\" >1. What is marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#2_Why_automation_is_vital_for_entrepreneurs_and_business_leaders\" >2. Why automation is vital for entrepreneurs and business leaders?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#3_The_usefulness_of_marketing_automation\" >3. The usefulness of marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#4_Is_marketing_automation_for_you\" >4. Is marketing automation for you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#5_Automatic_marketing_software\" >5. Automatic marketing software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#6_How_can_it_help_your_business_succeed\" >6. How can it help your business succeed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#7_Marketing_Automation_Advisories\" >7. Marketing Automation Advisories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#8_Marketing_automation_tools\" >8. Marketing automation tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#9_Some_mistakes_to_avoid_when_using_marketing_automation\" >9. Some mistakes to avoid when using marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/9-points-for-marketing-automation\/#To_summarize_on_marketing_automation\" >To summarize on marketing automation<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"9_Points_for_Marketing_Automation\"><\/span><strong>9 Points for Marketing Automation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\">You&#8217;ve heard about marketing automation and you want to know what it&#8217;s all about and what benefits can you bring. <\/span><br \/>\n<span style=\"vertical-align: inherit;\">Alright, you&#8217;re in the right place! This article gives you a global view of marketing automation, addressing the definition, the reasons for using marketing automation, why marketers use marketing automation and the benefits you can benefit for your business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_What_is_marketing_automation\"><\/span><strong><span style=\"vertical-align: inherit;\">1. What is marketing automation<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\">A software and tactics that allow businesses to sell their products or services online. It also helps feeds customers with highly personalized content.<\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The principle of it is to understand your audience to tailor the way you communicate to them. <\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In marketing automation, you use the form to get qualified leads for sales teams based on their maintenance and scoring.<\/span><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Why_automation_is_vital_for_entrepreneurs_and_business_leaders\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Why automation is vital for entrepreneurs and business leaders?<\/span><\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The key element of it is the ability to tag, segregate, and segment your subscribers to specific communications, advertisements, or offers based on the exact nature of an individual and their relationships. <\/span><span style=\"vertical-align: inherit;\">with you in the past. <\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">To give you some ideas, here are some examples of marketing communication, advertising, lead scoring and tracking.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_The_usefulness_of_marketing_automation\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. The usefulness of marketing automation<\/span><\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It is a designed to help you prioritize and execute your marketing tasks in a more efficient and effective way. <\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Today, marketing automation is not limited to the purchase process but strategically encompasses the entire customer experience. <\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">So marketing automation is more than blowing up electronic newsletters!<\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Is_marketing_automation_for_you\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">4. Is marketing automation for you?<\/span><\/span><\/span><\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A must for all modern marketing teams and companies. <\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It does not matter how many employees you have in your company. <\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It is as useful to the entrepreneur as it is to entrepreneurs.<\/span><\/span><\/span><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Automatic_marketing_software\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">5. Automatic marketing software<\/span><\/span><\/span><\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Subset of Customer Relationship Management (CRM) that focuses on defining, segmenting, planning, and tracking marketing campaigns. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Most solutions are in SAS. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">You just have to pay for access to use it. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Some platform offers a few trial days.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_How_can_it_help_your_business_succeed\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">6. How can it help your business succeed?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Can help you find your audience, engage your customers, and build your brand. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">If you need to know how to be effective, then marketing automation is the perfect tool. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation helps you manage the repetitive tasks you have. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">This allows you to spend more time and energy on other value-added work. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The tool also helps re-engages inactive customers. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">While the definition of inactive marketing automation can be very useful in re-engaging customers in your e-commerce business.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Marketing_Automation_Advisories\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">7. Marketing Automation Advisories<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We received a very interesting opinion. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We believe that marketing automation is the future of marketing if you want to succeed. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">By segmenting leads based on their interests, marketing automation, by providing engaging content. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The company also makes resources available and sends them to the right time in the process, it will convert its targets faster to customers.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Marketing_automation_tools\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">8. Marketing automation tools<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tools are software. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">However, no software can do everything alone. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">So, the human must put everything in place before everything goes well. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The good news is that marketing automation continues to evolve and improve.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Some_mistakes_to_avoid_when_using_marketing_automation\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">9. Some mistakes to avoid when using marketing automation<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The common mistake is to think that marketing automation is only about tools.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Another common mistake is that those who believe that marketing automation is a panacea for everything that affects their business.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Or those who think they need to invest in a beautiful marketing automation tool are starting to sell.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_summarize_on_marketing_automation\"><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">To summarize on marketing automation<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation is an essential part of your marketing puzzle. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Those who are unaware of the benefits of marketing automation, now know that this practice helps them to qualify their prospects, increase their conversion rates, retain their customers and ultimately develop their business. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Every business needs marketing automation. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">There is a lot of software that can help you create your marketing automation. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Only software can do the job, so you need to market your automation.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>9 Points for Marketing Automation You&#8217;ve heard about marketing automation and you want to know what it&#8217;s all about and what benefits can you bring. Alright, you&#8217;re in the right place! This article gives you a global view of marketing automation, addressing the definition, the reasons for using marketing automation, why marketers use marketing automation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h1><strong>9 Points for Marketing Automation<\/strong><\/h1>\r\n<span style=\"vertical-align: inherit;\">You've heard about marketing automation and you want to know what it's all about and what benefits can you bring. <\/span>\r\n<span style=\"vertical-align: inherit;\">Alright, you're in the right place! This article gives you a global view of marketing automation, addressing the definition, the reasons for using marketing automation, why marketers use marketing automation and the benefits you can benefit for your business.<\/span>\r\n<h2><strong><span style=\"vertical-align: inherit;\">1. What is marketing automation<\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\">A software and tactics that allow businesses to sell their products or services online. It also helps feeds customers with highly personalized content.<\/span>\r\n\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The principle of it is to understand your audience to tailor the way you communicate to them. <\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In marketing automation, you use the form to get qualified leads for sales teams based on their maintenance and scoring.<\/span><\/span><\/span>\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Why automation is vital for entrepreneurs and business leaders?<\/span><\/span><\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The key element of it is the ability to tag, segregate, and segment your subscribers to specific communications, advertisements, or offers based on the exact nature of an individual and their relationships. <\/span><span style=\"vertical-align: inherit;\">with you in the past. <\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">To give you some ideas, here are some examples of marketing communication, advertising, lead scoring and tracking.<\/span><\/span><\/span>\r\n\r\n&nbsp;\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. The usefulness of marketing automation<\/span><\/span><\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It is a designed to help you prioritize and execute your marketing tasks in a more efficient and effective way. <\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Today, marketing automation is not limited to the purchase process but strategically encompasses the entire customer experience. <\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">So marketing automation is more than blowing up electronic newsletters!<\/span><\/span><\/span><\/span><\/span>\r\n\r\n&nbsp;\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">4. Is marketing automation for you?<\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A must for all modern marketing teams and companies. <\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It does not matter how many employees you have in your company. <\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It is as useful to the entrepreneur as it is to entrepreneurs.<\/span><\/span><\/span><\/span><\/span>\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">5. Automatic marketing software<\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Subset of Customer Relationship Management (CRM) that focuses on defining, segmenting, planning, and tracking marketing campaigns. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Most solutions are in SAS. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">You just have to pay for access to use it. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Some platform offers a few trial days.<\/span><\/span><\/span><\/span><\/span><\/span><\/span>\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">6. How can it help your business succeed?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Can help you find your audience, engage your customers, and build your brand. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">If you need to know how to be effective, then marketing automation is the perfect tool. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation helps you manage the repetitive tasks you have. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">This allows you to spend more time and energy on other value-added work. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The tool also helps re-engages inactive customers. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">While the definition of inactive marketing automation can be very useful in re-engaging customers in your e-commerce business.<\/span><\/span><\/span><\/span><\/span><\/span><\/span>\r\n\r\n&nbsp;\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">7. Marketing Automation Advisories<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We received a very interesting opinion. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">We believe that marketing automation is the future of marketing if you want to succeed. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">By segmenting leads based on their interests, marketing automation, by providing engaging content. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The company also makes resources available and sends them to the right time in the process, it will convert its targets faster to customers.<\/span><\/span><\/span><\/span><\/span><\/span><\/span>\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">8. Marketing automation tools<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tools are software. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">However, no software can do everything alone. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">So, the human must put everything in place before everything goes well. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The good news is that marketing automation continues to evolve and improve.<\/span><\/span><\/span><\/span><\/span><\/span><\/span>\r\n\r\n&nbsp;\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">9. Some mistakes to avoid when using marketing automation<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The common mistake is to think that marketing automation is only about tools.<\/span><\/span><\/span><\/span><\/span><\/span><\/span>\r\n\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Another common mistake is that those who believe that marketing automation is a panacea for everything that affects their business.<\/span><\/span><\/span><\/span><\/span><\/span><\/span>\r\n\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Or those who think they need to invest in a beautiful marketing automation tool are starting to sell.<\/span><\/span><\/span><\/span><\/span><\/span>\r\n<h2><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">To summarize on marketing automation<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\r\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation is an essential part of your marketing puzzle. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Those who are unaware of the benefits of marketing automation, now know that this practice helps them to qualify their prospects, increase their conversion rates, retain their customers and ultimately develop their business. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Every business needs marketing automation. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">There is a lot of software that can help you create your marketing automation. <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Only software can do the job, so you need to market your automation.<\/span><\/span><\/span><\/span><\/span><\/span><\/span>","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[537,540],"tags":[541],"class_list":["post-2443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-our-blog","tag-marketing-automation"],"uagb_featured_image_src":{"full":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW-150x150.jpg",150,150,true],"medium":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW-300x188.jpg",300,188,true],"medium_large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"course_archive_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",100,63,false],"course_single_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",100,63,false],"lesson_archive_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",100,63,false],"lesson_single_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",100,63,false],"1536x1536":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"2048x2048":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"et-pb-post-main-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"et-pb-post-main-image-fullwidth":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"et-pb-portfolio-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"et-pb-portfolio-module-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"et-pb-portfolio-image-single":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"et-pb-gallery-module-image-portrait":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"et-pb-post-main-image-fullwidth-large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"gform-image-choice-sm":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",300,188,false],"gform-image-choice-md":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"gform-image-choice-lg":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"woocommerce_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW-300x240.jpg",300,240,true],"woocommerce_single":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW.jpg",384,240,false],"woocommerce_gallery_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/automationAW-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Aiia Dsilva","author_link":"https:\/\/leadsnsales.fr\/en\/author\/adleadsales\/"},"uagb_comment_info":24,"uagb_excerpt":"9 Points for Marketing Automation You've heard about marketing automation and you want to know what it's all about and what benefits can you bring. Alright, you're in the right place! This article gives you a global view of marketing automation, addressing the definition, the reasons for using marketing automation, why marketers use marketing automation&hellip;","_links":{"self":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/posts\/2443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/comments?post=2443"}],"version-history":[{"count":0,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/posts\/2443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/media\/8275"}],"wp:attachment":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/media?parent=2443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/categories?post=2443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/tags?post=2443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}