{"id":2336,"date":"2018-12-05T03:41:14","date_gmt":"2018-12-05T03:41:14","guid":{"rendered":"https:\/\/leadsnsales.fr\/?p=2336"},"modified":"2018-12-05T06:23:18","modified_gmt":"2018-12-05T06:23:18","slug":"why-marketing-automation-is-important","status":"publish","type":"post","link":"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/","title":{"rendered":"Why Marketing Automation is Important?"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">You have heard about marketing automation, and you want to know what it is all about and what can you benefit from it.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">This article gives you a global view of marketing Automation covering, the definition, why to use marketing automation, what marketers use marketing automation for, and what you can get from it for your business.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#Definition_of_marketing_automation\" >Definition of marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#Why_is_automation_vital_for_marketers_and_business_owners\" >Why is automation vital for marketers and business owners ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#The_utility\" >The utility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#A_must_in_modern\" >A must in modern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#In_Regards_of_software\" >In Regards of software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#How_it_can_help_your_company_succeed\" >How it can help your company succeed!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#Statement\" >Statement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#The_marketing_automation_tools\" >The marketing automation tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#Mistake_to_avoid_while_using_marketing_automation\" >Mistake to avoid while using marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/why-marketing-automation-is-important\/#In_Summary\" >In Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Definition_of_marketing_automation\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Definition of marketing automation<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation is software and tactics that allow companies to sell their products or services online. <\/span><span style=\"vertical-align: inherit;\">It also helps to nurture prospects with a high degree of personalized customer satisfaction.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">It is all about understanding your audience to be able to communicate on their unique buying journey. <\/span><span style=\"vertical-align: inherit;\">In marketing automation, you use the lead to get qualified leads for sales teams based on lead nurturing and lead scoring.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Why_is_automation_vital_for_marketers_and_business_owners\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Why is automation vital for marketers and business owners ?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The essential element of marketing automation is the ability to tag, separate, and segment your subscribers to specific communications, advertisements, or deals targeted to who exactly is an individual and they have interacted with you in the past. <\/span><span style=\"vertical-align: inherit;\">To give you something more concrete, here are a few examples of how marketing is being used to personalize email communication, advertising, lead scoring, and lead nurturing.<\/span><\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"The_utility\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The utility<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. <\/span><span style=\"vertical-align: inherit;\">Today, marketing automation is moving beyond addressing the issue of strategic marketing. <\/span><span style=\"vertical-align: inherit;\">So Marketing automation is more than blasting email newsletters!<\/span><\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"A_must_in_modern\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A must in modern<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation is a must for any modern marketing team. <\/span><span style=\"vertical-align: inherit;\">No matter how many employees you have in your company. <\/span><span style=\"vertical-align: inherit;\">It is useful for the entrepreneur and business leaders.<\/span><\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"In_Regards_of_software\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In Regards of software<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing Automation is a subset of customer relationship management (CRM) that focuses on the definition, segmentation, scheduling, and tracking of marketing campaigns.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span class=\"ez-toc-section\" id=\"How_it_can_help_your_company_succeed\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">How it can help your company succeed!<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation can help you find your audience, engage your customers, and build your brand. <\/span><span style=\"vertical-align: inherit;\">If you need to know how to improve your company&#8217;s bottom line, then marketing automation is the tool for you. <\/span><span style=\"vertical-align: inherit;\">Marketing automation helps you handle all the repetitive tasks you have. <\/span><span style=\"vertical-align: inherit;\">So you can focus more on your time and energy. <\/span><span style=\"vertical-align: inherit;\">It also helps to re-engage inactive customers. <\/span><span style=\"vertical-align: inherit;\">Although the definition of inactive customers, marketing automation can be very useful in re-engaging customers of your e-commerce business.<\/span><\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Statement\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Statement<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A bold statement: <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">we believe marketing automation is the future of marketing if you want to be successful<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . <\/span><span style=\"vertical-align: inherit;\">By segmenting leads based on their identified interests, marketing automation can build trust and delivery by delivering additional content.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span class=\"ez-toc-section\" id=\"The_marketing_automation_tools\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">The marketing automation tools<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation tools are software. <\/span><span style=\"vertical-align: inherit;\">But software can do everything alone. <\/span><span style=\"vertical-align: inherit;\">So the human has to set everything up before it goes right. <\/span><span style=\"vertical-align: inherit;\">The great news is that marketing automation is still evolving and improving.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Mistake_to_avoid_while_using_marketing_automation\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Mistake to avoid while using marketing automation<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A common mistake to think that marketing automation is just about tools &#8211; especially with a lot of marketing automation platforms. <\/span><span style=\"vertical-align: inherit;\">Another common mistake is those who believe marketing automation is a cure-all for whatever their business. <\/span><span style=\"vertical-align: inherit;\">Or those who think they need to invest in a beautiful marketing automation tool start selling.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">In Summary<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Marketing automation is an essential piece of your marketing puzzle. <\/span><span style=\"vertical-align: inherit;\">Those who do not know how and when to use marketing automation can qualify, increase conversion rates, build customer loyalty and ultimately grow their business. <\/span><span style=\"vertical-align: inherit;\">Every business needs marketing automation. <\/span><span style=\"vertical-align: inherit;\">There is much software that can help you to create your marketing automation. <\/span><span style=\"vertical-align: inherit;\">Only software can do the work, so you need to market your automation.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have heard about marketing automation, and you want to know what it is all about and what can you benefit from it. This article gives you a global view of marketing Automation covering, the definition, why to use marketing automation, what marketers use marketing automation for, and what you can get from it for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[1139,541,1138,549,1137],"class_list":["post-2336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-how-marketing-automation-is-important","tag-marketing-automation","tag-marketing-automation-is-important","tag-why-marketing-automation","tag-why-marketing-automation-is-important"],"uagb_featured_image_src":{"full":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",960,640,false],"thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720-150x150.jpg",150,150,true],"medium":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720-300x200.jpg",300,200,true],"medium_large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720-768x512.jpg",768,512,true],"large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",960,640,false],"course_archive_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",100,67,false],"course_single_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",100,67,false],"lesson_archive_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",100,67,false],"lesson_single_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",100,67,false],"1536x1536":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",960,640,false],"2048x2048":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",960,640,false],"et-pb-post-main-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",375,250,false],"et-pb-post-main-image-fullwidth":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",960,640,false],"et-pb-portfolio-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",400,267,false],"et-pb-portfolio-module-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",510,340,false],"et-pb-portfolio-image-single":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",960,640,false],"et-pb-gallery-module-image-portrait":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",400,267,false],"et-pb-post-main-image-fullwidth-large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",960,640,false],"gform-image-choice-sm":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",300,200,false],"gform-image-choice-md":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",400,267,false],"gform-image-choice-lg":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",600,400,false],"woocommerce_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720.jpg",600,400,false],"woocommerce_gallery_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2018\/12\/marketing-3582973_960_720-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Customer Service","author_link":"https:\/\/leadsnsales.fr\/en\/author\/cust\/"},"uagb_comment_info":0,"uagb_excerpt":"You have heard about marketing automation, and you want to know what it is all about and what can you benefit from it. This article gives you a global view of marketing Automation covering, the definition, why to use marketing automation, what marketers use marketing automation for, and what you can get from it for&hellip;","_links":{"self":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/posts\/2336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/comments?post=2336"}],"version-history":[{"count":0,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/posts\/2336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/media?parent=2336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/categories?post=2336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/tags?post=2336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}