{"id":10014,"date":"2019-06-14T07:49:43","date_gmt":"2019-06-14T07:49:43","guid":{"rendered":"https:\/\/leadsnsales.fr\/?p=10014"},"modified":"2019-06-14T08:04:58","modified_gmt":"2019-06-14T08:04:58","slug":"the-basics-of-seo","status":"publish","type":"post","link":"https:\/\/leadsnsales.fr\/en\/blog-en\/the-basics-of-seo\/","title":{"rendered":"The basics of SEO"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.23.3&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; 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header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; z_index_tablet=&#8221;500&#8243;]<\/p>\n<p>The basics of SEO. SEO is important and simple to apply. You&#8217;ve probably heard about &#8220;SEO&#8221; dozens of times and if you&#8217;re a marketer, hundreds. But do you really understand it? There are many guides on SEO &#8211; even Google has written several articles to help us. We have grouped below some basic information that may be useful to you.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/the-basics-of-seo\/#What_is_SEO\" >What is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/leadsnsales.fr\/en\/blog-en\/the-basics-of-seo\/#Best_practices\" >Best practices<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span>What is SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To answer this question, we look at how Google defines SEO. &#8220;Search engine optimization (SEO) is often about making small changes to parts of your website. When viewed individually, these changes may appear to be incremental improvements, but when combined with other optimizations, they may have a significant impact on the user experience and performance of your site in search results. organic. This Google SEO vision highlights two dimensions: one linked to your site through regular updates and the other around your site in the web ecosystem.<\/p>\n<p>Why is it important?<br \/>\nInternet users do research and a lot of research. Searches are not at a specific time of the day, nor at a special day in the week. People are typing queries on search engines ALL THE TIME. As a seller, you will like to be ranked high on these search engines at that time, and especially if they are looking for the category you are in.<\/p>\n<p>It works exactly as in your usual store, when looking for a product, for example a pen. You go to the radius of the pens and those who jump to your eyes are those who are in evidence at height of man. On the web, the sites that are prominent are those whose pages are well referenced.<\/p>\n<p>How does the search engine classify pages?<br \/>\nTo rank pages, search engines follow three main steps:<\/p>\n<ul>\n<li>1 &#8211; Web analytics &#8211; At this stage, web robots, called web robots, discover and browse millions of content on the Web. Know that they do it in an automated and methodical way. You imagine how many pages they process each day.<\/li>\n<li>2 &#8211; Indexing &#8211; As web crawlers crawl web content, they group and categorize information on all sites they visit. To return to our reference to your store, this stage corresponds to the stage where merchandisers group brands according to categories such as &#8220;pens&#8221;, &#8220;papers&#8221;.<\/li>\n<li>3 &#8211; &#8220;Algorithm&#8221; &#8211; These are complex formulas that evaluate the content found on the Web and the results reflected after a user clicks &#8220;Search&#8221;. They change constantly. They are constantly evolving to be able to answer at best the search for Internet users.<\/li>\n<\/ul>\n<p>Given how robots work, knowing that no one knows the algorithms, since they change anyway all the time, here are some good practices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_practices\"><\/span>Best practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You should check the &#8220;hierarchy of Mozlow&#8217;s SEO needs&#8221;. We love the way they&#8217;ve structured the things you need to focus on before moving on to the following techniques to optimize your content. For this article, we used some of the categories as an overview of best practices in SEO:<\/p>\n<ul>\n<li>Explore accessibility<br \/>\nRemember the caterpillars? Make sure you allow web robots to access your site. To do this, make sure that:<br \/>\nMobile browsing is the same as browsing your desktop site in terms of results. Use sitemaps to help web robots reach and follow the path of your important pages.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Optimization of content and keywords<br \/>\nThose who own the shops on the web know it. You must understand your target audience. To create better content for them, to know what they are looking for and to try to determine the format in which they want to receive your content. There are different ways to do it:<br \/>\n\u2022 Do a proper search on your keywords. You can consult <a href=\"https:\/\/backlinko.com\/keyword-research-tools\" target=\"_blank\" rel=\"noopener noreferrer\">this link<\/a> to find some of the keyword tools that you can use.<br \/>\n\u2022Understand how your audience conducts research. Take a closer look at some categories of intent<a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/keyword-research\" target=\"_blank\" rel=\"noopener noreferrer\">right here<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Great user experience<br \/>\nYour site is accessible to web robots. Awesome! Your content is keyword optimized. Wonderful. But loading your site is slow and it&#8217;s hard to navigate your website. Again, your site should be designed with your end user in mind. You do not want them to close this tab just because it took too long to load.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Content worth sharing<br \/>\nThe reason we quote some references\/links in this article is that they are good sources and written correctly. Imagine if your content is the same. You will have several pages linking and leading traffic to your site simply because your content is worthy of mention.<\/li>\n<li>Title, URL and description<br \/>\nGoogle has created a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Robust start guide<\/a> for SEO. Some of the elements mentioned in this guide include:<br \/>\n\u2022 Creating unique and precise page titles: Never write an unrelated title to your page.<br \/>\n\u2022 The use of keywords in the URL &#8211; remember that they appear in the search results<br \/>\n\u2022 Reading this article from the blog Webmaster on meta-descriptions<br \/>\nWant a practical SEO guide? Download the list of topics to check &#8211; checklist of your SEO SEO<\/li>\n<\/ul>\n<p>[thrive_leads id=&#8217;10079&#8242;]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> The basics of SEO. SEO is important and simple to apply. You&#8217;ve probably heard about &#8220;SEO&#8221; dozens of times and if you&#8217;re a marketer, hundreds. But do you really understand it? There are many guides on SEO &#8211; even Google has written several articles to help us. We have grouped below some basic information [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Les bases du r\u00e9f\u00e9rencement SEO sont des importantes et simples \u00e0appliquer. Vous avez probablement entendu parler du \u00ab r\u00e9f\u00e9rencement \u00bb des dizaines de fois et si vous \u00eates sp\u00e9cialiste du marketing, des centaines. Mais le comprenez-vous vraiment ? Il existe de nombreux guides sur le r\u00e9f\u00e9rencement - m\u00eame Google a \u00e9crit plusieurs articles pour nous aider. Nous avons regroup\u00e9 ci-dessous certaines informations de base qui pourraient vous \u00eatre utiles.\r\n<h2>Qu'est-ce que le r\u00e9f\u00e9rencement ?<\/h2>\r\nPour r\u00e9pondre \u00e0 cette question, nous observons la mani\u00e8re dont Google d\u00e9finit le r\u00e9f\u00e9rencement. \u00ab L\u2019optimisation des moteurs de recherche (SEO) consiste souvent \u00e0 apporter de petites modifications \u00e0 certaines parties de votre site Web. Lorsqu'elles sont visualis\u00e9es individuellement, ces modifications peuvent sembler \u00eatre des am\u00e9liorations incr\u00e9mentielles, mais lorsqu'elles sont combin\u00e9es \u00e0 d'autres optimisations, elles pourraient avoir un impact notable sur l'exp\u00e9rience utilisateur et les performances de votre site dans les r\u00e9sultats de recherche organiques.\u00a0\u00bb Cette vision de google sur le r\u00e9f\u00e9rencement met en \u00e9vidence deux dimension\u00a0: l\u2019une li\u00e9 \u00e0 votre site gr\u00e2ce aux mises \u00e0 jour r\u00e9guli\u00e8re et l\u2019autre autour de votre site dans l\u2019\u00e9cosyst\u00e8me du web.\r\n\r\nPourquoi c'est important ?\r\nLes internautes effectuent des recherches et beaucoup de recherche. Les recherches ne sont pas \u00e0 un moment sp\u00e9cifique de la journ\u00e9e, ni \u00e0 un jour sp\u00e9cial dans la semaine. Les gens tapent des requ\u00eates sur les moteurs de recherche TOUT LE TEMPS. En tant que vendeur, vous aimerez \u00eatre class\u00e9 haut de la page de ces moteurs de recherche \u00e0 ce moment-l\u00e0, et surtout s\u2019ils recherchent la cat\u00e9gorie dans laquelle vous vous trouvez.\r\n\r\nCela fonctionne exactement comme dans votre magasin habituel, lorsque vous cherchez un produit, par exemple un stylo. Vous vous rendez au rayon des stylos et ceux qui sautent \u00e0 vos yeux sont ceux qui sont en \u00e9vidence \u00e0 hauteur d\u2019homme. Sur le web, les sites qui sont en \u00e9vidence sont ceux dont les pages sont bien r\u00e9f\u00e9renc\u00e9es.\r\n\r\nComment le moteur de recherche classe-t-il les pages ?\r\nPour classer les pages, les moteurs de recherchent suivent trois \u00e9tapes principales :\r\n<ul>\r\n \t<li>1 - Analyse du Web \u2013 A cette \u00e9tape les robots du Web, appel\u00e9s robots Web d\u00e9couvrent et parcourent des millions de contenus sur le Web. Sachez qu'ils le font de mani\u00e8re automatis\u00e9e et m\u00e9thodique. Vous imaginez e nombre de pages qu\u2019ils traitent chaque jour.<\/li>\r\n \t<li>2 - Indexation - Au fur et \u00e0 mesure que les robots Web explorent le contenu Web, ils regroupent et classent les informations sur tous les sites qu\u2019ils visitent. Pour revenir \u00e0 notre allusion \u00e0 votre magasin, cette \u00e9tape correspond \u00e0 celle o\u00f9 les marchandiseurs regroupent les marques selon des cat\u00e9gories telles que les \u00ab stylos \u00bb, \u00ab les papiers \u00bb.<\/li>\r\n \t<li>3 - \"L'algorithme\" - Ce sont des formules complexes \u00e9valuant le contenu trouv\u00e9 sur le Web et les r\u00e9sultats refl\u00e9t\u00e9s apr\u00e8s qu'un utilisateur a cliqu\u00e9 sur \"Rechercher\". Ils changent constamment. Ils sont en constante \u00e9volution pour pouvoir r\u00e9pondre au mieux aux recherchent des internautes.<\/li>\r\n<\/ul>\r\nCompte tenu du fonctionnement des robots, sachant que personne ne connait les algorithmes, puisqu'ils changent de toute fa\u00e7on tout le temps, voici quelques bonnes pratiques.\r\n<h2>Les meilleures pratiques<\/h2>\r\nVous devriez v\u00e9rifier \"la hi\u00e9rarchie des besoins de SEO de Mozlow\". Nous aimons la fa\u00e7on dont ils ont structur\u00e9 les \u00e9l\u00e9ments sur lesquels vous devez vous concentrer avant de passer aux techniques suivantes pour optimiser votre contenu. Pour cet article, nous avons utilis\u00e9 certaines des cat\u00e9gories comme un aper\u00e7u des meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement :\r\n<ul>\r\n \t<li>Explorer l'accessibilit\u00e9\r\nSouvenez-vous des chenilles ? Assurez-vous de permettre aux robots web d'acc\u00e9der \u00e0 votre site. Pour ce faire assurez-vous que :\r\nLa navigation mobile soit \u00eatre identique \u00e0 la navigation de votre site version bureau en termes de r\u00e9sultats. Utilisez des sitemaps pour aider les robots Web \u00e0 atteindre et \u00e0 suivre le chemin de vos pages importantes.<\/li>\r\n<\/ul>\r\n\u00a0\r\n<ul>\r\n \t<li>Optimisation du contenu et des mots-cl\u00e9s\r\nCeux qui d\u00e9tiennent les boutiques sur le web le savent. Vous devez comprendre votre public cible. Pour leur cr\u00e9er un meilleur contenu, de savoir ce qu\u2019ils recherchent et d\u2019essayer de d\u00e9terminer le format dans lequel ils souhaitent recevoir votre contenu. Il y a diff\u00e9rentes fa\u00e7ons de le faire :\r\n\u2022 Faites une recherche appropri\u00e9e sur vos mots-cl\u00e9s. Vous pouvez consulter <a href=\"https:\/\/backlinko.com\/keyword-research-tools\" target=\"_blank\" rel=\"noopener noreferrer\">ce lien<\/a> pour trouver certains des outils de mots cl\u00e9s que vous pouvez utiliser.\r\n\u2022 Comprenez comment votre public effectue des recherches. Examinez de plus pr\u00e8s certaines cat\u00e9gories d\u2019intention <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/keyword-research\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a><\/li>\r\n<\/ul>\r\n\u00a0\r\n<ul>\r\n \t<li>Grande exp\u00e9rience utilisateur\r\nVotre site est accessible aux robots Web. G\u00e9nial ! Votre contenu est optimis\u00e9 par mot cl\u00e9. Merveilleux. Mais le chargement de votre site est lent et il est difficile de naviguer dans votre site Web. Encore une fois, votre site doit \u00eatre con\u00e7u en tenant compte de votre utilisateur final. Vous ne voulez pas qu'ils ferment cet onglet simplement parce qu'il a mis trop de temps \u00e0 se charger.<\/li>\r\n<\/ul>\r\n\u00a0\r\n<ul>\r\n \t<li>Contenu digne de partage\r\nLa raison pour laquelle nous citons certaines r\u00e9f\u00e9rences \/ liens dans cet article est qu\u2019elles sont de bonnes sources et \u00e9crites correctement. Imaginez si votre contenu est le m\u00eame. Vous aurez plusieurs pages reliant et menant du trafic vers votre site simplement parce que votre contenu est digne d'\u00eatre cit\u00e9.<\/li>\r\n \t<li>Titre, URL et description\r\nGoogle a cr\u00e9\u00e9 un <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">guide de d\u00e9marrage robuste<\/a> pour le r\u00e9f\u00e9rencement. Parmi les \u00e9l\u00e9ments mentionn\u00e9s dans ce guide, citons :\r\n\u2022 La cr\u00e9ation des titres de page uniques et pr\u00e9cis : n'\u00e9crivez jamais un titre sans rapport avec votre page.\r\n\u2022 L\u2019utilisation des mots-cl\u00e9s dans l'URL - n'oubliez pas qu'ils apparaissent dans les r\u00e9sultats de la recherche\r\n\u2022 La lecture de cet article du blog Webmaster sur les m\u00e9ta-descriptions\r\nVous voulez un guide pratique en r\u00e9f\u00e9rencement ? T\u00e9l\u00e9chargez la liste des rubriques \u00e0 v\u00e9rifier \u2013 checklist de votre r\u00e9f\u00e9rencement SEO<\/li>\r\n<\/ul>","_et_gb_content_width":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[537],"tags":[2873,2871,2872],"class_list":["post-10014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-les-base-du-seo-en","tag-referencement-seo-en","tag-seo-en"],"uagb_featured_image_src":{"full":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG.jpg",1500,1350,false],"thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-150x150.jpg",150,150,true],"medium":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-300x270.jpg",300,270,true],"medium_large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-768x691.jpg",768,691,true],"large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-1024x922.jpg",1024,922,true],"course_archive_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-100x90.jpg",100,90,true],"course_single_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-100x90.jpg",100,90,true],"lesson_archive_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-100x90.jpg",100,90,true],"lesson_single_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-100x90.jpg",100,90,true],"1536x1536":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG.jpg",1500,1350,false],"2048x2048":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG.jpg",1500,1350,false],"et-pb-post-main-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-1080x675.jpg",1080,675,true],"et-pb-portfolio-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-1080x972.jpg",1080,972,true],"et-pb-gallery-module-image-portrait":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG.jpg",1500,1350,false],"gform-image-choice-sm":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG.jpg",300,270,false],"gform-image-choice-md":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG.jpg",400,360,false],"gform-image-choice-lg":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG.jpg",600,540,false],"woocommerce_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-600x540.jpg",600,540,true],"woocommerce_gallery_thumbnail":["https:\/\/leadsnsales.fr\/wp-content\/uploads\/2019\/06\/SEOENG-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Aiia Dsilva","author_link":"https:\/\/leadsnsales.fr\/en\/author\/adleadsales\/"},"uagb_comment_info":0,"uagb_excerpt":"[et_pb_row] The basics of SEO. SEO is important and simple to apply. You've probably heard about \"SEO\" dozens of times and if you're a marketer, hundreds. But do you really understand it? There are many guides on SEO - even Google has written several articles to help us. We have grouped below some basic information&hellip;","_links":{"self":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/posts\/10014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/comments?post=10014"}],"version-history":[{"count":0,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/posts\/10014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/media\/10010"}],"wp:attachment":[{"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/media?parent=10014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/categories?post=10014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsnsales.fr\/en\/wp-json\/wp\/v2\/tags?post=10014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}