The basics of SEO. SEO is important and simple to apply. You’ve probably heard about “SEO” dozens of times and if you’re a marketer, hundreds. But do you really understand it? There are many guides on SEO – even Google has written several articles to help us. We have grouped below some basic information that may be useful to you.

What is SEO?

To answer this question, we look at how Google defines SEO. “Search engine optimization (SEO) is often about making small changes to parts of your website. When viewed individually, these changes may appear to be incremental improvements, but when combined with other optimizations, they may have a significant impact on the user experience and performance of your site in search results. organic. This Google SEO vision highlights two dimensions: one linked to your site through regular updates and the other around your site in the web ecosystem.

Why is it important?
Internet users do research and a lot of research. Searches are not at a specific time of the day, nor at a special day in the week. People are typing queries on search engines ALL THE TIME. As a seller, you will like to be ranked high on these search engines at that time, and especially if they are looking for the category you are in.

It works exactly as in your usual store, when looking for a product, for example a pen. You go to the radius of the pens and those who jump to your eyes are those who are in evidence at height of man. On the web, the sites that are prominent are those whose pages are well referenced.

How does the search engine classify pages?
To rank pages, search engines follow three main steps:

  • 1 – Web analytics – At this stage, web robots, called web robots, discover and browse millions of content on the Web. Know that they do it in an automated and methodical way. You imagine how many pages they process each day.
  • 2 – Indexing – As web crawlers crawl web content, they group and categorize information on all sites they visit. To return to our reference to your store, this stage corresponds to the stage where merchandisers group brands according to categories such as “pens”, “papers”.
  • 3 – “Algorithm” – These are complex formulas that evaluate the content found on the Web and the results reflected after a user clicks “Search”. They change constantly. They are constantly evolving to be able to answer at best the search for Internet users.

Given how robots work, knowing that no one knows the algorithms, since they change anyway all the time, here are some good practices.

Best practices

You should check the “hierarchy of Mozlow’s SEO needs”. We love the way they’ve structured the things you need to focus on before moving on to the following techniques to optimize your content. For this article, we used some of the categories as an overview of best practices in SEO:

  • Explore accessibility
    Remember the caterpillars? Make sure you allow web robots to access your site. To do this, make sure that:
    Mobile browsing is the same as browsing your desktop site in terms of results. Use sitemaps to help web robots reach and follow the path of your important pages.


  • Optimization of content and keywords
    Those who own the shops on the web know it. You must understand your target audience. To create better content for them, to know what they are looking for and to try to determine the format in which they want to receive your content. There are different ways to do it:
    • Do a proper search on your keywords. You can consult this link to find some of the keyword tools that you can use.
    •Understand how your audience conducts research. Take a closer look at some categories of intentright here


  • Great user experience
    Your site is accessible to web robots. Awesome! Your content is keyword optimized. Wonderful. But loading your site is slow and it’s hard to navigate your website. Again, your site should be designed with your end user in mind. You do not want them to close this tab just because it took too long to load.


  • Content worth sharing
    The reason we quote some references/links in this article is that they are good sources and written correctly. Imagine if your content is the same. You will have several pages linking and leading traffic to your site simply because your content is worthy of mention.
  • Title, URL and description
    Google has created a Robust start guide for SEO. Some of the elements mentioned in this guide include:
    • Creating unique and precise page titles: Never write an unrelated title to your page.
    • The use of keywords in the URL – remember that they appear in the search results
    • Reading this article from the blog Webmaster on meta-descriptions
    Want a practical SEO guide? Download the list of topics to check – checklist of your SEO SEO

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